Ashton Kutcher was once beloved for his role on That ’70s Show as goofy heartthrob Michael Kelso, but over the years, his star has fallen… and now, his investments just might offer a way to pick himself up.
On Monday, Kutcher took to Instagram to inform his 4.9 million followers that, after fifteen years as a ‘proud’ Soho House member, he’s ‘investing to help take the company private’ as part of a $2.7billion deal led by New York-based MCR Hotels and private equity firm Apollo.
Kutcher, who will be joining the board, described the exclusive members club as ‘a global creative home, a refuge, and a launchpad for friendships.’

While Soho House was previously a star-studded private club adored by A-listers, in recent years it has struggled with financial issues and a whole host of complaints from members who believe it is no longer quite as upper-crust.
As the once illustrious brand rapidly expanded around the world after starting on London’s Greek Street, members felt the glamour and exclusivity they were paying big bucks for was long gone.
Much like Soho House, Kutcher seems to have fallen from grace in recent years. The former Hollywood ‘it boy’ has been brushing off rumors of marital woes with his wife Mila Kunis after facing backlash for supporting Danny Masterson and over his friendship with Sean ‘Diddy’ Combs.
Now, the Daily Mail can exclusively reveal how insiders really feel about Kutcher’s major investment and if it could potentially revive his reputation… as well as the real reason he wants to re-enter the Hollywood scene.
Ashton Kutcher was once beloved for his role on That ’70s Show as a lovable, goofy heartthrob, but over the years, his star has fallen
On Monday, Kutcher took to Instagram to tell his 4.9 million followers that after fifteen years as a ‘proud’ Soho House member he’s ‘investing to help take the company private’
An insider told that the Dude, Where’s My Car? actor ‘has always seen himself as a business savvy person, and almost a savant,’ especially after making ‘lots of money’ and tech on That ’70s Show and Two and a Half Men. Kutcher has become quite the financial guru over the years, as he invested early in companies including Uber, Airbnb, Spotify, and Skype in deals that made him millions.
However, this latest deal is not just about making money. The insider revealed that while Kutcher wants to continue to act, ‘his star has been tainted for one reason or another,’ and now, it’s difficult for him to find directors ‘looking for him to join their projects,’ which is the major reason behind the Soho House deal.
With a potential acting comeback on the horizon and some ‘productions in the pipeline,’ the insider said ‘he wants to do this Soho House takeover to get in the good graces of influencers, younger businesspeople and Hollywood elite, to make his name mean something like it used to back in the day.’
The deal, and the potential it brings for movie and TV roles, is also to put him on the same level as his actress wife. The insider revealed that while Kunis has ‘ endless money from Family Guy’ he still wants to be able to ‘feel that he is contributing.’
‘Money is nice, and they have all of it, but he wants the clout that he once had and his dealings with Soho House seem to be his idea to make that happen,’ the source continued.
Another major reason Kutcher
Source: Dailymail.co.uk | Read Full Story…

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