Bad Bunny headlining Apple Music Super Bowl 2026 halftime show

Get ready for Super Bunny Bowl 2026!

Bad Bunny will be headlining Apple Music Super Bowl LX Halftime Show, set to kick off Feb. 8, 2026, at Levi’s Stadium in Santa Clara, Calif., he announced via Instagram Sunday.

The Reggaeton superstar, 31, shared the exciting news with a video — set to his hit song “Callaita” — of him sitting on top of a goal post in a football end zone. He captioned the social media post, “Super Bowl LX. Bay Area. February 2026. #AppleMusicHalftime.”

Bad Bunny said in a press release obtained by Page Six following the announcement, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”

He added in Spanish, “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL,” which translates to, “Go and tell your grandmother, that we are the halftime show of the super bowl.”

Bad Bunny has been named the 2026 Super Bowl halftime show performer. Getty Images

Bad Bunny is fresh off concluding his sold-out residency in Puerto Rico, which recently made history as the most-watched Amazon Music livestream ever, per Rolling Stone.

The Grammy winner is also no stranger to the Super Bowl stage. He was a special guest when Shakira and Jennifer Lopez co-headlined the 2020 halftime show in Miami’s Hard Rock Stadium.

He performed at the time his chart-topping track “I Like It” and a mashup of “Chantaje” with “Callaita” with Shakira, 48. J Balvin also made a guest appearance during the sizzling performance.

The Rggeaton superstar has just concluded a smash hit residency in Puerto Rico. Thais Llorca/EPA/Shutterstock

In 2020, Bad Bunny hit the stage with Shakira and Jennifer Lopez for their halftime show. REUTERS

Jay-Z, who plays a crucial role in selecting the Super Bowl performer via his company Roc Nation, said of Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”

Jon Barker, SVP of Global Event Production for the NFL, further praised the Latin musical artist for his “global energy and cultural vibrancy that define today’s music scene.”

“As one of the most influential and streamed artists in the world, his unique ability to bridge genres, languages, and audiences makes him an exciting and natural choice to take the Super Bowl halftime stage,” Barker added.

“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we’ve come to expect from this iconic cultural moment.”

Bad Bunny said via a press release following the announcement, “What I’m feeling goes beyond myself.”

“It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” he added in a press release Page Six obtained.

Jay-Z, seen here with daughter Blue Ivy at the 2022 Super Bowl, said he is “honored” to have Bad Bunny as the 2026 performer. Getty Images for Roc Nation

The NFL and Apple Music cryptically teased earlier on Sunday afternoon via Instagram, “Tune into Sunday Night Football halftime for a big announcement” with a football, apple and shushing face emoji.

Leading up to the announcement, fans speculated that Taylor Swift would hit the stage for Super Bowl LX — especially after the singer bought back her masters in May and since her fiancé is Travis Kelce.

The tight end’s team, the Kansas City Chiefs, have made it to the championship game for the past three years in a row and many Swifties have been hoping for a storybook end to the current NFL season.

However, the pop superstar has been keeping a lower profile at Chiefs games recently amid rumblings that she has had serious threats made to her life and therefore has security concerns, per the Daily Mail.

Many Swifties speculated that Taylor Swift could be chosen as the 2026 headliner. AFP via Getty Images

Swift is engaged to Super Bowl champ Travis Kelce. Getty Images

Other names in the running have been Miley Cyrus and Adele, the latter of which sources exclusively confirmed to Page Six had been “in talks” for the halftime show.

The Grammy winner’s fiancé is Rich Paul, one of sports’ biggest agents, and Adele has attended the Super Bowl before as a fan, which further fueled the speculation.

Fans also speculated that Metallica would be considered given the rock band’s roots in San Francisco.

Drummer Lars Ulrich recently told Howard Stern, “I would f–king love to do it.”

Adele was rumored to have been in “talks” for the 2026 show. AFP via Getty Images

Fans also speculated that Metallica was a contender. Getty Images

Recent past performers include Kendrick Lamar (2025), Usher (2024), Rihanna (2023) and Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Lamar (2022) and The Weeknd (2021).

Other artists and bands who have received the honor include Aerosmith, Katy Perry, Red Hot Chili Peppers, Lady Gaga, Prince, Madonna, Justin Timberlake, Janet Jackson, Tom Petty & The Heartbreakers and The Rolling Stones.

Super Bowl LX, set to kick off next February, will be hosted by the San Francisco Bay Area.

The 2026 performance will follow Kendrick Lamar’s Apple Music Super Bowl 2024 Halftime Show, which took place at the Caesars Superdome in New Orleans. Getty Images

The “Not Like Us” rapper also performed during halftime at Super Bowl 2022, alongside Eminem, Dr. Dre, Mary J. Blige and Snoop Dogg at SoFi Stadium in Inglewood, Calif. Getty Images

The event will mark the third time the Bay Area has played host to an NFL Championship Game — and the second to take place at Levi’s Stadium.

The venue, home of the San Francisco 49ers, hosted Super 50 (with the Denver Broncos defeating the Carolina Panthers, 24-10) in 2016.

That year’s halftime show was headlined by Coldplay, featuring special guests Beyoncé and Bruno Mars.

Source: PageSix | Read the Full Story…