AfriPulse
Money Ba Doo Builds Global Bridges With Reeperbahn Festival Debut. Money Ba Doo has wrapped a whirlwind stretch in Germany, marking a career milestone with her first-ever performance in Hamburg at the prestigious Reeperbahn Festival.
Money Ba Doo Builds Global Bridges With Reeperbahn Festival Debut
The SA Hip hop artist balanced a packed schedule that included speaking on a panel alongside industry experts, performing to a full house of first-time listeners, and forging connections she says will shape her next chapter.
“What a vibe,” she reflected after stepping off stage. “To experience all of this with you, especially at Reeperbahn, and to share my music with people hearing it for the very first time felt special. I can’t wait to keep building on this journey together.”
Her appearance formed part of a broader push to open international doors for South African talent. Money Ba Doo credited Jägermeister South Africa for powering the trip through its #globalpass initiative, a program designed to create global access and visibility for homegrown artists. The Hamburg debut doubled as an introduction to new audiences and a statement of intent, positioning her sound on one of Europe’s most influential showcase stages.
Behind the scenes, a team of brand partners helped bring the moment to life. Diesel SA, Sealand Gear, Dermalogica, and Laramz Studio contributed to the look and presentation, while Tyler Johnston Hair and the Schwarzkopf team handled performance-ready styling. The combined support, she noted, turned the festival slot into a pivotal stepping stone as she builds toward her next stage.
The panel appearance added an extra layer to the week. By sharing perspectives alongside industry voices, Money Ba Doo spotlighted the realities of breaking into new markets and the value of cross-border collaboration. For an artist entering Europe’s live circuit, those conversations can be as consequential as the set itself, laying the groundwork for future bookings, co-writes, and touring partnerships.
With a suc
Source: Sahiphopmag.co.za | Read the Full Story…
