AfriPulse
October 28, 2025 October 28, 2025
From John Silas, Lagos
Nigeria’s leading milk brand, Three Crowns, concluded its 10th flagship mum wellness initiative – the Three Crowns Mum of the Year – with a grand finale in Lagos that hallmarked its recognition for mums in Nigeria over the weekend.
The vibrant celebration of motherhood, which featured engaging activities such as fitness challenges and special performances, also saw Ugwu Edith Uzoamaka emerge as the 2025 Three Crowns Mum of the Year after a rigorous and inspiring selection process by a panel of judges.
Hosted by renowned media personality, Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes.
The selection process began with a verification process by the Lagos State Lottery Commission, the Federal Competition and Consumer Protection Commission (FCCPC), and a live draw from which 50 contestants made it to the semi-finals, before drilling to six contestants who featured at the grand finale.
The six finalists were evaluated on physical wellness, mental acuity, emotional intelligence and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families. They were assessed by a panel comprising Bamike Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach, Ben Fit.
The other finalists included May Wala (1st runner-up) and Nwakire Ujunwa (2nd runner-up), all winning an all-expense-paid trip to Zanzibar, Tanzania, and a one-year supply of Three Crowns Milk.
The others – Anozie Uzoma (4th), Adebola Omowumi (5th) and Animashaun Anuoluwapo (6th) went home with premium home appliances and Three Crowns Milk supply.
Speaking at the event, the Marketing Director of FrieslandCampina WAMCO, Maureen Ifada, stated this milestone edition reflected the brand’s “enduring commitment to celebrating Nigerian mothers who embody love, resilience, care and leadership within their families.
“We remain dedicated to supporting mothers’ health and wellbeing – a cornerstone of family life and societal growth.”
Also, the Marketing Manager, Three Crowns Milk, Chioma Otisi-Igwe, explained that “Three Crowns Mum of the Year is more than a campaign, it is a platform that celebrates the unsung heroines of our homes.
“Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness and joy. This year’s finalists have truly inspired us all.”
As the brand marks a decade of celebrating motherhood via this campaign, it reaffirms its dedication to supporting Nigerian families through nutrition, empowerment and meaningful engagement.
Source: Authorityngr.com | Read the Full Story…
