AfriPulse
The Director General of the National Orientation Agency (NOA), Mallam Lanre Issa-Onilu, has said the federal government’s policy on nationalising cartoon content is aimed at strengthening cultural identity and ensuring that Nigerians tell their own stories.
Speaking at the Women in Film and Television (WIFT) Conference in Lagos on Wednesday, Issa-Onilu, represented by the agency’s South-West Director, Mrs. Funke Salako, said the initiative is part of efforts to preserve Nigeria’s heritage and reduce dependence on foreign content.
“The National Orientation Agency, mandated to foster national identity and promote values, has taken up this challenge with commitment and passion,” Issa-Onilu stated. “We developed the National Identity Project, which is anchored on the National Values Charter. The Charter is a roadmap for rebuilding and reasserting Nigerian identity.”
He explained that the National Values Charter is structured around three components: the Nigerian Promise, the Citizens’ Code, and Institutionalisation Policies. According to him, these pillars are designed to make Nigerian identity a practical reality in homes, schools, the media, and across society.
Issa-Onilu urged creative artists to embrace storytelling that reflects Nigerian culture, history, and civic values rather than focusing predominantly on negative themes. He argued that homegrown narratives could shape young minds more effectively than imported content.
“Imagine the transformative power of this initiative producing a generation of children who grow up watching heroes who speak their language, sing their songs, celebrate their festivals, and embody their values,” he said. “The nationalisation concept will produce children who learn about discipline, tolerance, and leadership not only from their textbooks but from captivating animations.”
The conference, which drew participants from Nigeria, other African countries, Canada, and the United States, provided a platform for filmmakers, actors, and cultural advocates to deliberate on challenges facing the industry. Nigerian producer Joke Silva chaired the local chapter of the forum.
Source: Guardian Nigeria | Read the Full Story…
