AfriPulse
The Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, has officially unveiled OJAJA Soft Drinks, a new Nigerian beverage brand he said is built entirely on locally sourced natural ingredients He described the launch as the fulfilment of a lifelong dream to build a world-class brand from Africa, offering consumers a healthier alternative free from excessive artificial additives The monarch said the drink is designed to empower local farmers and promote Made-in-Africa excellence, calling on youth, entrepreneurs, and global partners to support the initiative The Ooni of Ife, His Imperial Majesty Oba Adeyeye Enitan Ogunwusi Ojaja II, has officially launched OJAJA Soft Drinks in Nigeria, presenting it as a healthier alternative to imported sodas.
He revealed that the mission of the unveiling is to promote self-sufficiency, encourage the use of local ingredients, and reduce dependence on foreign products.
Ooni of Ife unveils OJAJA Soft Drinks brand, says it promotes African self-reliance and reduces dependence on imported beverages. Photo credit: ooniadimulaife
Source: Instagram The monarch explained that the brand was created to support African innovation and provide consumers with beverages that are both nutritious and culturally rooted.
His vision is to build a product that reflects African excellence and ingenuity while offering authentic taste with fewer artificial additives.
According to him, OJAJA Soft Drinks is designed to stand as proof that Africa can deliver world-class products defined by quality and innovation.
“It has always been my dream to build a powerful brand born from the soul of Africa, one that rises from our continent to command a confident place on the global stage.” Ooni of Ife Oba Adeyeye Ogunwusi has launched OJAJA Soft Drinks, a homegrown Nigerian beverage brand he claimed to be built on local ingredients. Photo credit: ooniadimulaife
Source: Instagram The monarch further explained that the drinks embody heritage, values, and a commitment to self-reliance, serving as both refreshment and a symbol of cultural renewal.
He noted that the brand’s uniqueness lies in its use of wholesome local content, carefully sourced natural ingredients, and authentic African flavours.
“OJAJA Soft Drinks embody our heritage, our values, and our commitment to self-reliance, standing not only as a source of refreshment but as a symbol of cultural renewal and African economic transformation.” He said that the initiative aims to set a benchmark in nutrition, integrity, and responsible production while empowering farmers and drawing from fertile lands.
The Ooni of Ife called on youth, entrepreneurs, and investors to support indigenous innovation and help advance African enterprise.
“Today, we launch more than a drink; we ignite a movement. We call on youth, entrepreneurs, investors, and global partners to champion indigenous innovation and African enterprise.” Read the full post of the Ooni of Ife below:
Netizens react to Ooni of Ife’s new business venture Legit.ng compiled the reactions of netizens below:
@MrRadnah said:
“Wow, this king is the most industrious and business oriented king have ever seen since my existence. What a great height.” @lanre_koleosho commented:
“Congratulations Kabiyesi. May Eledumare continue to bless you for all your efforts on land. The next thing is to find a way to prevent counterfeiting.” @simply_lanre wrote:
“Congratulations, Kabiyesi! This is a significant investment that will add value to the people and the economy.” @iamthepreence reacted:
“Kudos to you Kabiesi Tia. Please ensure you secure the authenticity by installing a barcode on each drink and also educate the populace the use of it and how to report the fakeness.” @NaijaGistRoom said:
“Beautifully said. A vision like this is how Africa claims its rightful place on the global stage.” Ooni addresses ex-wife during university launch Earlier, Legit.ng reported that the Ooni of Ife made remarks about his ex-wife, Queen Naomi, during the opening ceremony of his Ojaja University in Osun State.
The monarch mentioned how people previously criticised him before marriage, then complained when his wife accompanied him to events. He revealed that after his ex-wife left, he now has seven more wives.
Fans of the ex-queen expressed displeasure at his comments, claiming that the monarch still holds feelings for her and that his remarks were inappropriate.
Source: Legit.ng
Authors:
Kola Ogunkami (Entertainment Editor)
Kola Ogunkanmi is an entertainment journalist and digital content writer with experience in news reporting, content curation, and social media management. He has written entertainment, celebrity, sports, and trending stories for Gistreel.com and was also a freelance contributor to FotNews. Kola currently works at Legit.ng as an Entertainment Editor, where he covers entertainment news, pop culture, and digital trends. He is also a self-published author with experience in fiction and nonfiction writing, alongside work in storytelling, transcription, and administrative support.
Source: Legit.ng | Read the Full Story…
