Ngozi Ekugo
Optiva Capital Partners, an investment migration agency which manages over $7 billion in Assets Under Management (AUM), and an investment portfolio targeting up to $5 billion in diaspora investments, has appointed Red Media Africa, a leading public relations firm as its lead communications agency to drive strategic brand communications and growth.
The partnership which will become effective from June 1, 2026, is set to deliver impactful and innovative brand communications that resonate with the firm’s stakeholders and audiences across markets, according to a statement.
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Under the partnership agreement, Red Media Africa will oversee the communications strategy, media relations, brand storytelling, stakeholder engagement, and integrated campaigns to strengthen Optiva Capital’s positioning as a leading global wealth-preservation and investment-immigration firm.
According to Amaka Okeke, ambassador and executive director, Business Development, Optiva Capital Partners, this partnership was inspired by the firm’s desire to expand its brand visibility, deepen client engagement, and reinforce its reputation for providing innovative wealth retention solutions to clients across markets.
Speaking about the partnership, she described it as a significant strategic step towards ensuring the company’s internal growth is reflected externally.
“At Optiva, we are focused on delivering exceptional services to our clients. Internally, we have been strengthening our products, people, structures, and partnerships, and we are now intentional about ensuring our external perception reflects this progress,” Okeke added.
She noted that as the company continue to grow, it requires the right partner to help tell their story to the right audiences, while they focus on building the business. “Our partnership with leading PR agency Red Media Africa marks an important milestone in our commitment to reputation building and strategic communication. With strong expertise in communications, reputation management, and brand empowerment, Red Media Africa is well-positioned to help us amplify our voice and strengthen our global presence,” she said.
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Also commenting on the partnership, Ayodeji Razaq, group CEO of Red Media Africa, stated that the agency was thrilled to partner with a forward-looking financial firm such as Optiva Capital Partners.
“Optiva Capital Partners is a brand that embodies ambition, innovation, and long-term value creation. We are excited to bring our communications expertise to support the company’s vision, deepen its connection with key audiences, and drive impactful brand growth across multiple platforms,” he said.
Having been in operation for over 16 years, Optiva Capital Partners has built a strong reputation through elite global partnerships and bespoke solutions across investment immigration, international real estate, and insurance services.
The partnership with Red Media Africa further reinforces the company’s vision of becoming a globally recognised wealth preservation and investment immigration firm while leveraging strategic communications to drive awareness, trust, and market leadership.
Ngozi Ekugo
Ngozi Ekugo is a Senior Correspondent at BusinessDay. She holds a Masters in management from the University of Lagos, an undergraduate from University of Lagos, and is in an alumni of Queen’s College. Shes currently an associate member of the Chartered Institute of Personnel Management (CIPM). She has a brief experience at Goldman sachs, London in its Human Capital Management division. She is interested in human capital development and is leveraging her varied experience across sectors to report labour and global mobility trends for stakeholders to make informed decisions.
Source: Businessday.ng | Read the Full Story…
