AfriPulse
South African hip-hop artist, cultural icon, and entrepreneur YoungstaCPT is no stranger to making moves that shake up the game. Now, he’s teamed up with Reebok for a collaboration that’s about to redefine local sneaker culture: the Oh-Two-1. Named after the area code of his beloved Cape Town (021), this limited-edition sneaker is more than just footwear — it’s a storytelling canvas, a tribute to his roots, and a celebration of South African street culture. From hand-drawn illustrations to subtle nods at local life, the Oh-Two-1 blends art, legacy, and style in a way only YoungstaCPT could deliver. Here’s everything you need to know about this game-changing drop.
It’s a Celebration of Cape Town RootsThe Oh-Two-1 sneaker is named after YoungstaCPT’s hometown area code, 021, and pays homage to the streets, culture, and stories of Cape Town. Every detail is a nod to his Cape Flats upbringing.
A Sneaker That Tells a StoryMore than just a shoe, the Oh-Two-1 is a “mixtape in motion.” Panels, textures, and illustrations were deliberately chosen to reflect life’s highs and lows, both in Cape Town and globally.
Designed by YoungstaCPT HimselfThis isn’t just a celebrity endorsement. YoungstaCPT actively designed the sneaker, working with fellow Capetonian artist Ross Solomon to bring original illustrations to life.
Tributes to Local CultureThe sneaker features hand-sketched spray cans, Metrorail trains, Gatsby sandwiches, cassette tapes, arcade buttons, washing lines, and taxi rides — all symbols of Cape Town street culture.
A ‘90s Icon RebornThe silhouette chosen is the Reebok Pump OmniZone, giving the classic ‘90s sneaker a modern twist with a Cape Town-inspired outsole and a yellow-orange fade reminiscent of Table Mountain sunrises and sunsets.
Part of Reebok’s Pure Mzansi Gold SeriesThis collab is part of Reebok South Africa’s ongoing celebration of the country’s finest artists, athletes, and cultural icons, following in the footsteps of legends like AKA.
A Statement About LegacyYoungstaCPT emphasizes that this collab isn’t just about style — it’s about building a legacy for his people, celebrating perseverance, and claiming a stake in the cultural narrative.
Global RecognitionReebok executives see YoungstaCPT as a storyteller and challenger, likening his impact to global icons like Shaq and Allen Iverson, bringing a unique South African voice to the international stage.
A Multimedia Launch ExperienceThe Oh-Two-1 launch includes a two-part mini doc, behind-the-scenes content, and interactive activations that capture YoungstaCPT’s energy, creativity, and rebellious spirit.
The Most Valuable Local Sneaker Collab YetThe Oh-Two-1 marks the most significant South African sneaker collaboration in Reebok’s history, blending art, culture, and heritage into a bold, limited-edition release.
The Oh-Two-1 is more than a sneaker — it’s a cultural statement, a personal story, and a celebratio
Source: Sahiphopmag.co.za | Read the Full Story…
