AfriPulse
Nigeria’s foremost indigenous digital solutions company, Globacom, has reaffirmed its enduring commitment to the preservation and promotion of Nigeria’s cultural heritage with the announcement of its headline sponsorship of the 2026 Ojude Oba Festival, marking an extraordinary 21 consecutive years of partnership with the people of Ijebuland.
The 2026 edition of the iconic cultural festival, themed “Ojude Oba: Celebration of Culture Beyond Borders,” further underscores the remarkable transformation of what was once a traditional communal gathering into one of Africa’s most celebrated cultural spectacles and an internationally admired tourism and heritage event.
Speaking during the pre-event press conference held in Ijebu-Ode, Olumide Origami, the company’s representative, described the milestone sponsorship as a profound reflection of Globacom’s unwavering belief in the enduring value of culture as a vehicle for identity, unity, and national pride.
According to him, Globacom’s over two-decade collaboration with the Ojude Oba Festival Planning Committee has steadily elevated the festival’s global visibility and cultural prestige, while reinforcing the company’s longstanding dedication to preserving and amplifying the richness of African heritage.
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“This edition represents a defining milestone for us,” he stated. “For twenty-one unbroken years, Globacom has walked this cultural journey with the people of Ijebuland. Beyond sponsorship, this partnership symbolises our deep respect for tradition, community, and the enduring spirit of our heritage. To commemorate this historic anniversary, we are committed to making this year’s celebration even more colourful, memorable, and impactful for Ijebu sons and daughters across the world.”
Olumide Orojimi further noted that culture remains “the invisible architecture of a people’s soul,” stressing that festivals such as Ojude Oba serve not merely as moments of celebration, but as living repositories of history, identity, and collective memory.
The 2026 edition carries even deeper emotional and historical significance as it will be the first festival to hold following the passing of the revered Awujale of Ijebuland, Sikiru Kayode Adetona. The late monarch, whose reign spanned more than six remarkable decades, stood as the foremost custodian and symbol of the Ojude Oba heritage.
This year’s celebration is therefore expected to serve as a fitting tribute to his extraordinary legacy of cultural preservation, progressive leadership, and enduring service to the Ijebu nation.
As part of activities lined up for the festival, Globacom disclosed that winners in various age-grade competitions would receive substantial cash rewards, including N750,000 for first place, N600,000 for second place, and N500,000 for third place winners.
In addition, festival attendees will have the opportunity to purchase a range of Globacom products and devices, including high-speed MiFi units and routers, especially during the celebration.
Over the years, Globacom has consistently distinguished itself as one of the foremost corporate champions of Nigeria’s cultural ecosystem through strategic support for major traditional festivals and heritage platforms across the country.
Beyond Ojude Oba, the company has also maintained significant partnerships with other prestigious cultural festivals, including the renowned Ofala Festival in Onitsha.
These enduring collaborations have not only strengthened cultural consciousness and communal pride, but have also contributed immensely to repositioning Nigeria’s traditional festivals as globally recognised tourism and cultural destinations.
In his welcome address at the press conference, Fassy Adetokunbo Yusuff, Coordinator, Ojude Oba Festival Organising Committee, described Globacom as “the Pacesetter in the sponsorship of Ojude Oba.”
He lauded Globacom for its commitment to the festival in its 21 years of outstanding partnership with the Committee.
He said, “this festival serves as a major catalyst for economic growth and commercial activities throughout Ijebuland, as he gave kudos to Globacom for raising the bar of the event.”
Modestus Anaesoronye
Modestus Anaesoronye is a leading Nigerian financial journalist with over two decades of experience reporting on the insurance and pension sectors across Nigeria and West Africa. He has held key editorial positions at major national media outlets, including The Comet, The Nation, and Financial Standard, and currently serves as a Senior Financial Analyst at BusinessDay Media Ltd.
A widely travelled reporter, he has covered industry developments in more than 14 countries across Africa and Asia.
Anaesoronye is a multiple award-winning journalist, honoured several times as Insurance Journalist of the Year and Pension Journalist of the Year by recognised industry bodies, including PensionScope and the Pension Fund Operators Association of Nigeria (PenOp), among others.
Source: Businessday.ng | Read the Full Story…
