AfriPulse
On a humid Friday evening in Lekki, a young professional stands in the aisle of a neighbourhood store, scanning labels with unusual care. She picks up a jar of peanut butter. Puts it back. Reaches for another – this one locally made, with a simpler label, a slightly lower price. Into the basket it goes.
Two years ago, that decision would have been harder. Imported brands dominated perception – cleaner packaging, stronger trust, more visibility. Today, the shelf looks different.
More Nigerian names. More familiar ingredients. More choices
On a humid Friday evening in Lekki, a young professional stands in the aisle of a neighbourhood store, scanning labels with unusual care. She picks up a jar of peanut butter. Puts it back. Reaches for another – this one locally made, with a simpler label, a slightly lower price. Into the basket it goes.
Two years ago, that decision would have been harder. Imported brands dominated perception – cleaner packaging, stronger trust, more visibility. Today, the shelf looks different.
More Nigerian names. More familiar ingredients. More choices
Source: Businessday.ng | Read the Full Story…
