‘Love Island USA’ Sets Premiere Week Viewing Record for Peacock, Streamer Says

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Love Island USA has gotten off to a fast start with Peacock viewers.

The NBCUniversal-owned streamer says the first three days of season eight have pulled in 824 million viewing minutes, a record for any Peacock original series over that length of time. That figure is up by a robust 74 percent compared to the first three days of last year’s season.

Peacock also says that 23 percent of Love Island viewing so far this week came from mobile devices, based on its internal data. That equates to about 190 million minutes of watch time, with the other 634 million or so minutes coming from TV screens.

At that pace, Love Island USA is set to blow past its first-week totals from last season. Per Nielsen, viewers spent 772 million minutes watching the series in its premiere week in 2025. Nielsen’s streaming ratings only cover TV-set viewing, and its methodology differs from Peacock’s internal data. Still, if the two measurements are anywhere near each other, the start of season eight will easily surpass season seven’s opening.

Season seven of Love Island USA was one of the biggest original streaming series of 2025. Nielsen figures put the show at 13.46 billion minutes of viewing for the year (including time spent on prior seasons), while NBCUniversal’s first-party data showed more than 18 billion minutes of viewing including all mobile devices.

Episodes of Love Island USA stream six days a week (every day except Wednesday). ITV America produces the seires in association with Lifted Entertainment and WPP Media’s Motion Entertainment. David George, Adam Sher, Jordana Hochman, Bernie Schaeffer, Ben Thursby-Palmer, James Barker, Blake Garrett, Courtney Rosenthal, Sophie Brown, Richard Cowles, Mike Spencer, Tom Gould, Ali Hill and Martin Oxley are the executive producers.

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